Why did Van Dyke’s, a South Dakota supplier of equipment to animal trophy-makers and collectors and a subsidiary of Cabelas, chose Netconcepts to overhaul its website and ecommerce strategy?
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SEO Ecommerce Articles
Netconcepts to run site for US taxidermy firm
Entrepreneur Magazine interview
When it comes to search engines and search marketing, what are the major engines for consumers these days? Of course there are quite a few search engines in existence but at this time the big players are Google, AOL, Yahoo, and MSN. These control 94% of all search.
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Product Indexation Check
Use this handy tool to check how many of your category or product pages are included in the major search engines.
First, enter your website address or that of a competitor: (for example “www.ibm.com”):
(Note: www.ibm.com and ibm.com will return different results.)
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URL Checker
Use this handy tool to check which major search engines have included your site in their index and how many pages are included in their index.
Enter a web site URL (for example “netconcepts.com”):
(Note: www.netconcepts.com and netconcepts.com returns different results!)
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Case Study: Steve Spangler Science
- Revenue has doubled every quarter
- Website drives catalog readers to buy
- Blogging a sales success
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Case Study: Van Dykes
- Online orders have increased over 500%
- Over a 350% increase in site Traffic
- 9,000 unique product pages indexed in Google
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Case Study: Guild.com
- Sales up 41% after 4 weeks
- #1 ranked on key products
- 10,000 new pages indexed
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Website Briefs and Specifications
So you’ve decided that your Web site needs an overhaul. Before you start work, however, you and your Web design firm need to do a bit of planning. Going off building a web site half-cocked is a sure fire recipe for disaster.
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The Internet Marketing Plan
It never ceases to amaze me how few companies have a suitable marketing plan, let alone one that is actively maintained. Many companies operate under the myth that their overall marketing plan can simply include an online component. The Internet however, is not just another channel. It offers an entirely new way of doing business. It deserves - and necessitates - a separate, in-depth marketing plan.
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Permission Marketing
Building a trusting relationship with your Web site visitors starts with the common sense approach known as “permission marketing.” The idea behind permission marketing is to get the customer or prospect to volunteer to receive your email newsletters and special offers. This is also known as opt-in. These “hand-raisers” are a lot more likely to not only tolerate receiving your emails, but also to respond favorably to them.
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